IKEA’s iconic blue and yellow FRAKTA shopping bag is getting redesigned with a neutral makeover.
The Swedish furniture giant announced Wednesday they are collaborating with Danish design company HAY to “explore the future Scandinavian design identity.”
That identity includes redesigning the classic $1 shopping bag into a toned down white and forest green.
Some original FRAKTA fans seemed to take offense to the news.
TOO POSH; BRING BACK THE BLUE! ‘Hay redesigns Ikea’s iconic blue Frakta bag’ https://t.co/fRnsQedm0z via @dezeen
— Tom Dyckhoff (@tomdyckhoff) June 9, 2016
Can it even be considered an @IKEA bag if it’s not blue & yellow?! Ikea’s iconic bag redesigned https://t.co/KNMsOHgViL via @Dezeen
— Heather Latham (@hnlatham) June 10, 2016
No!!! The blue bag is as iconic as some #ikea designs https://t.co/KgKOhXgW73
— Jack Patrick Sedman (@ll_digital) June 10, 2016
Hay redesigns Ikea’s iconic blue Frakta bag https://t.co/ruFezfeAOb via @dezeen
— Janet Tyson (@jstyson) June 10, 2016
While others welcomed the new look, calling it “chic.”
Ikea Bag You Keep All Your Junk in Finally Chic… https://t.co/mSAb75BSy9
— Dolche vita (@emancipation134) June 10, 2016
Oooh, the new IKEA bag looks stylish https://t.co/VcrQjp5PfB
— Scarlett ♡ (@scarlettc97) June 10, 2016
The new bag is cooler! Share your thoughts…https://t.co/Ee27ac9Kjp
— Arturo (@aottengo) June 10, 2016
FINALLY!!! Ikea redesigns blue bag for the first time ever https://t.co/pHNGncYVn7 by @drcrypt via @FastCoDesign /
— Barbara Hajek (@HajekBarbara) June 10, 2016
However a spokesperson for IKEA told Global News that the redesigned bag won’t be completely replacing the original bag.
The company said the IKEAxHAY collaboration will be a long-term collection and will be available in addition to their regular line for at least a year.
The collection will include a chair in a similar forest green hue, a coffee table, bench and desk lamp.
It will be launched in the fall of 2017.
Available Autumn 2017, our IKEA x Hay collaboration will include a redesign of the iconic FRAKTA bag, plus more! pic.twitter老域名购买/zdCBZOTqA1
— IKEA UK (@IKEAUK) June 10, 2016